How To Make It in the New Music Business : Practical Tips on Building a Loyal Following and Making a Living as a Musician
This book is a massive, comprehensive resource and a real gift for anyone who's trying to make it in today's ever-changing and economically tricky music industry. Bracing perspectives (fans just aren't going to pay for music anymore the way they used to) combined with practical strategies (build your local following; don't burn bridges; go on tour) and advice for how to understand and negotiate anything from a record contract to a set on stage at the local punk club to making a big crowdfunding ask. This is the second edition, newly updated. Ari Herstand manages to at once be very realistic and also encourage your dreams.